SENSÓRIA
Sensória, presented as the Budapest Select program of the Hungarian Fashion & Design Agency for Milan Design Week 2025, showcases some of the most exciting pieces of Hungarian design and contemporary art, placing the complex processes of human perception at its core.
The installation is structured around the five basic senses — vision, hearing, touch, smell, and taste — thematizing the exhibited objects accordingly, drawing attention to how design impacts each of these sensory modalities. While visual perception tends to dominate both the world of design and contemporary culture, Sensória shifts the focus towards multisensoriality.
Its goal is to raise awareness of the richness of our sensory perception and to show that by engaging all the senses, a deeper, more personal connection can be formed with the objects and their creators.
Our concept was selected as a Finalist by the jury, advancing us to the second round, where we had to design for the specific venue in Milan. Check our project Óperencia to see the final design.
Reflecting on the theme of Connected Worlds, Sensória uses the interplay of the senses to forge new connections between objects, people, and cultures. The installation not only celebrates the diversity of Hungarian design and art but also encourages visitors to explore new dimensions of sensory engagement and discover the richness of perception through conscious multisensory experiences.
This concept was developed as part one of the national competition for the exhibition, conceived within an imaginary white cube space, since the exact location was unknown at the time of the design process.
The spatial design of the installation draws inspiration from a cross-section of the human brain: the central space evokes the temporal lobe, from which five distinct sensory rooms open up, each separated by its own color and atmosphere. Each of these rooms represents one sensory dimension:
• In the vision room, the interplay of colors, shapes, and lights takes center stage;
• The touch room invites visitors into a rich world of textures and materials;
• The hearing room explores the interaction of sounds and silences;
• In the smell room, the narrative power of scents comes to life;
• While the taste room unveils the connection between gastronomy and design.
Just as the senses themselves are not isolated from one another, the rooms are also connected: translucent, colored curtains both divide and link the spaces, while the exhibited objects resonate across rooms and sensory modalities.
